Case Study
Montag, 10. März
09:50 - 10:15
Live in Frankfurt
Weniger Details
In the evolving digital landscape, effective commerce analytics is essential for driving business success. The key to achieving this lies in thoroughly understanding the specific needs of the business. This starts with identifying critical goals, challenges, and opportunities, and then aligning analytics strategies to address them.
A robust approach to reporting and analytics is crucial to translate raw data into meaningful insights. By selecting and implementing the right analytics tools, businesses can uncover trends, track performance, and monitor KPIs that are directly relevant to their objectives. These tools must be chosen not only for their technical capabilities but also for their ability to integrate with existing systems, providing actionable data in real time.
Join this session to learn more about:
Moutaz Gendia is the Global Associate Director for Reporting and Analytics- Commercial in the Lean Digital Core (LDC) program. He aims to transform Novartis to be a best-in-class data and digital driven company. Gendia is supporting countries and division in identifying and standardizing reporting and analytics needs and lead teams in transforming conceptual designs into reliable products. He has a strong experience in Sales and Marketing with a demonstrated history of working in the pharmaceuticals industry. Gendia is a master’s holder in Applied Data Science from the university of Michigan.